Le Bon Marché, the doyenne of parisian department stores

My French Link > Fashion

The world’s first department store, the Bon Marché, opened its doors in the Saint-Germaindes-Prés neighborhood in 1852, giving life to the idea of visionary Aristide Boucicaut. Over the years, the Bon Marché has become the symbol of the Left Bank and its artful approach to life, where fashion, design, fine foods, art and culture mingle with impossible elegance.

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 Where refinement reigns

Starting with its unique architectural style, everything about the Bon Marché
was designed to please the casual stroller. The most prestigious names (Louis Vuitton, Dior, Chanel…) share space with a selection of exclusive brands and new designers about to break big. From the spectacular women’s shoe department under the Art Deco glass roofs to the grand escalator by Andrée Putman, from the Grande Épicerie with its one-of-akind gourmet experience to the most extraordinary wine cellar in Paris with “grands crus” and rare wines, the Bon Marché epitomizes luxury and the chic side of living well, Paris style. International customers in search of an authentic Paris experience rub elbows with French shoppers devoted to the store’s singular mindset and quality of service.

The Bon Marché just gets better and better !

Flanked by Rue de Sèvres, Rue  de Babylone, Rue du Bac and Rue Velpeau, the most prestigious Parisian department store celebrated its 160th anniversary in 2012. Since then, the Bon Marché has embarked on an extensive renovation project, honoring its commitment to excellence. One example is the new look of the Grande Épicerie de Paris, which now boasts a restaurant under a cupola on the second floor that showcases the expertise of its buyers and producers. The home departments have moved to a new building, where they occupy the floors above the Grande Épicerie gourmet grocery. This update actually brings the store closer to its roots because that is how it used to be organized. In addition to restoring some of the Art Deco features that made it famous, the changes have made the two-floor space more convenient with the addition of a skybridge on the third floor that connects with the fashion building. On the ground floor, the watch department now sits opposite a new jewelry department – an ultra-feminine haven that continues the style-making tradition of the Bon Marché Rive Gauche with its own collection of statement pieces for  special occasions. Finally, a new space awaits in the 2,000 m2 devoted to the world of women’s shoes. Imagine a sumptuous architectural setting with jaw-dropping displays and remarkable light thanks to the renovated glass roof. This exceptional “shoe room” definitely makes a strong statement.

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Fashion at the Bon Marché : a new selection full of surprises

On the second floor, the new fashion area is debuting unprecedented concepts. One example is the world’s first denim station with a customization workshop that can cater to your every whim. Come for the New York label 3×1, Paris-based Notify, British brand M.i.h and classics like Levi’s®, 7 For All Mankind and Acne Studios. The same floor also has a Sporting Room with the Hashtag Store, which only stocks young online brands that are updated regularly. On June 11th, the fashion space will welcome the Sunlee Howard Café, a hair salon presided over by Marisol Suarez, who specializes in cutting dry hair and will offer her services in the fall, making the fashion floor a comprehensive destination for whiling the time away. With contemporary designers, popups, exclusive capsule collections and newcomers, the essence of the Bon Marché is distilled into this space under the glass roof.

A constellation of customized services

All it takes is a phone call and the Bon Marché Rive Gauche will schedule personalized bookings for you to shop comfortably. With the “By Appointment” service, a wardrobe consultant meets with clients in private lounges and chooses outfits, accessories and shoes to meet their needs. The Bon Marché also provides beauty and make-up advice, spa treatments, hairstylists/ barbers and shoe shining. Of course, it also has a tax refund desk coat check, valent and home delivery.

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The Bon Marché celebrates fine food

The dining options at the Bon Marché are calm oases that offer delightful gourmet breaks. Read on to learn about some of the options. La Table proposes French-style menus for breakfast, lunch and dinner that shine a light on seasonal products. Le Balthazar offers a menu designed to complement the wines stocked around it. Rose Bakery Tea Room conjures a tea room spirit for table service or take-away treats that feature natural, gourmet cuisine. Primo Piano whisks diners away to Tuscany with a changing menu of refined dishes that are always inspired by fresh market products. L’Artisan de la Truffe is made for fans of the “black diamond”. Et Ayamé honors Japanese cooking traditions with authentic techniques to prepare sushi on the spot.

Le Bon Marché . 24, rue de Sèvres – 75007 Paris . Métro Sèvres Babylone

Contact us: +33 (0)1 4439 8000 . www.lebonmarche.com